Increase Website Traffic – Nobody likes traffic. Imagine being stuck in a never ending traffic jam and hearing everyone honk on a busy Monday morning. It’s frustrating and everybody looks for a way out of it.
When it comes to website, however, the scenario changes completely. Your website is an important tool for sales, leads, and customer services. The higher the website traffic (number of visitors) you have, the quicker your customer base expands and the more revenue/profit your organization makes. Hence, every organization loves to increase website traffic!
Increasing website traffic is tricky. Organizations spend millions employing marketing consultants, experts and IT Gurus to explore and devise new ways on how to improve website traffic. Increasing website traffic increases an organization’s ability to attract customers, gain leads and generate sales.
So if you’re seeking new ways to increase website traffic and generate sales for your organizations, here are a few simple techniques you can follow:
The first step is to promote your website. Your company may be selling high quality products, but if the general public is unaware, there’s no point in continuing your business except to incur losses. Using social media websites such as Facebook and Twitter to promote your business content and products is an ideal way to attract customers to your website. Most of the successful B2B and B2C businesses rely on LinkedIn and Instagram respectively to increase their website traffic.
When designing SEO keywords, remember that NO one goes to page 2 of Google Search results to find what they are looking for! Your Meta description and content should have unique, creative and solution-oriented keywords to keep you on the first page of Google Search if you intend to increase your web traffic.
Invite Guest Bloggers
Just as an auditor’s report increases the confidence of your shareholders in your financial statements, guest blogs promote customer confidence and route traffic to your website. Invite people to blog on your website. Their reviews on your products/services are likely to lure new customers to your webpage. Make sure, however, that the blogs are high in quality without any spam links.
Conduct and Publish Interviews
Imagine if you come across an IT organization’s website that has Bill Gates’ interview published on the home page. Wouldn’t that website represent a highly successful, dedicated and quality-oriented organization?
Conducting and publishing interviews from thought leaders in your industry is an important tactic to increase data traffic. Such interviews communicate all your organizational strengths to your customers and keep them glued to your website. Conducting and posting seminars and webinars of such leaders is useful too.
Create a Fast and Highly Responsive Website
In today’s tech-savvy world, web browsing has expanded from the domains of desktop PCs’ to smart phones. Developing a website compatible with tablets, phones and any other electronic devices is a good way to increase website traffic.
Similarly, nobody waits for more than 5 seconds for a webpage to load. Make sure your web pages are as technically organized as possible to reduce loading time.
Remember to review your website frequently to identify any bottlenecks to increasing website traffic. Use software, like BuzzSumo, to continually review what your competitors are up to and devise new and improve method to increase data traffic and retain customers.