From the classic era of Yahoo and MSN Messenger to Orkut, MySpace and Hike and then from Facebook and LinkedIn to Twitter, Snapchat and Instagram – virtual networking has sure come a long way since the evolution and rise of the internet and the mighty World Wide Web.
While these networking sites and social media platforms were primarily designed and launched to foster instant and efficient networking and communication, the world of business, advertising and marketing soon set its eyes and attention on it for they could foresee a huge profit bubbling from within these social sites with a huge magnitude of the online population using them.
Social media sites too realized the potential they held for the businesses and underwent a commercial transition. There’s no looking back since then for this resulted in the evolution a whole new genre of social media marketing. Today, social media platforms are known for being profitable online marketplaces.
Social media sites have proven their efficacy for profitable B2C marketing. In contrast, B2B marketing, and that too through social media channels, requires a much elaborate and intricate understanding of the social media trends and patterns.
This is because B2B marketing does not reach out to an entire, generic population segment; rather, it needs to identify the presence of its particular customer niche in the whole cyber sphere and that, apparently, is impossible to figure out if you are unaware of the trends and patterns of various social media platforms.
Social Media Channels for B2B Marketing: Tidbits you Need to Know
– LinkedIn and Twitter, for their professional and rather formal outlook and approach, are often perceived as being more effective for B2B marketing purposes. However, statistics illustrate a different picture, showing that around 24% of people, including decision makers and C-Suite executives, admitted that their online purchase decisions are primarily influenced by Facebook as compared to any other format such as LinkedIn and Twitter.
– No matter if it is Facebook, Twitter or LinkedIn; if the marketing content connects and is relevant to your B2B audience, they will read it.
– Your B2B target audience is more likely to believe the offer and information if the publishing source is credible and the content shared is logical and makes sense rather than being just a plain and baseless exaggeration.
Best Practices to Optimize Your B2B Outcomes through Social Media Platforms
– Keep up with the Trends
Sense the direction in which the wind is blowing. You need to opt for an instant and proactive approach and need to adapt to the latest social media trends before everyone else to gain a competitive edge. For this reason, keep a keen eye on what your competitors are up to and come up with your own unique improvisations to outclass them all.
– Go for a Paid Strategy
Gone are the days when social media used to be free. Despite all their claims of being free for life, the truth of the matter is that you wouldn’t be able to connect with your target audience and increase conversion rates unless you pay.
This is not actually anything bad. Paid social ads still cost you less than those exorbitant online and digital campaigns. The outcomes, in terms of better conversion and increased conversion, would surpass the potential benefits gained from any other marketing strategy.
– Keep it Updated
Engagement is key. Social Media operates on instant engagement and connectivity. Make sure that your social handles are efficiently managed and are regularly updated.