Businesses on Social Media – Many new entrepreneurs fail multiple times before they finally open their own business. Think of it as learning how to cook. Once you have it down, it never really goes away. The same is the case with a new business but today, it takes more than that.
Now if your business does not have a social media presence, it does not exist. The good news is that it takes the same learning dynamics to master. The following are some tips that can help your business with social media:
Successful Businesses on social media use social networking sites
Your business network can work for you in this regard. To retain and attract more customers and viewers, establish accounts of other networking sites. So if your business is on LinkedIn, move it to other social media sites such as Facebook or Twitter.
Google Plus is best for businesses and can connect yours with similar businesses. Develop marketing strategies that link all of your accounts so that you can sell more products and services. However, just make sure that you use your own strategy. That way, you will remain unique, which is the best way to remain relevant.
Successful Businesses on social media learn from experts
It can be quite overwhelming to start a business on social media. You might not know where to start for one thing. The best thing to do to prevent panic from setting in is to talk to social influencers and learn from them.
This will help you get a better understanding of your own profile and you will also acquire content that can be worth sharing. Sharing other people’s content is good if you source it correctly. Remember, the fastest way to make your business unpopular on social media is to plagiarise content. This will make you lose followers and you might even have your accounts taken down.
Successful Businesses on social media maintain social media schedules
With so many effective social media platforms out there, managing profiles can be overwhelming. However, if they are used properly, they can act as powerful marketing tools. In fact, you won’t have to manage your business on social media accounts 24/7.
Services such as Hootsuite can help you manage multiple profiles at the same time and all from a single platform. Also set some time aside to work on your content development. This should be done at least once or twice a week for maximum effectiveness.
If you have the appropriate management tools, you can make this job easier. All you need to do is write some posts, upload all of them and schedule them to appear as per your requirements. In other words, these tools can allow you to work 24/7 without even opening your system. This will save you a lot of time which you can use for other productive endeavours.
Businesses on social media use the 80/20 rule
Once you bring your business to social media, use the 80/20 rule. In other words, do not spend all of your time selling your products or brand. This will only make you lose followers. In order to retain them and convince them to buy, share relevant content that they can use. This includes graphics, info-graphics, quotes, product reviews etc.
This will take care of the 80% and for the next 20%, you need to market your business. This includes checking if your content is too salesy. Consumers prefer content that can help the make purchasing decisions after all. Shoving promotions down their throat will only put them off.