Ho ho ho! The season of perpetual hope is here! This where you’ll see people from all age groups sprawling up in shopping malls for candy, mistletoes, presents and Christmas ornaments.
For any retail store, Christmas truly is a season of hope. Sales figure increases exponentially. Huge discounts attract tons of new customers. This is an ideal time for you to experiment with new sales strategies, marketing innovations and promotion activities.
Email marketing, nonetheless, remains one of the most powerful tools to boost your sales around the end of December. Here are a few simple steps you can take to maximize your revenue and improve your SEO through email marketing during Christmas season:
No need to wait for Santa Clause to grant your wish of improving your sales figure (and we certainly would want you to do so!) 2-3 weeks before the festivities begin, announce your offer. Send the first emails to all your opt-ins on what you’re offering this holiday season. How will it benefit your customers? What will they get out of it?
Excite them! Do not give away all the details, but make sure to get your message through to your customers. As more and more customers start to Google up your website and products, out of sheer curiosity, your SEO goes up. And we’re talking business!
Send a second email to all your subscribers and the public at large, during the week of the festivities. Most of your customers are likely to be on vacation and will have enough time to quickly scan through your email on their smart phones.
Remind your customers that you’re still here and your offer stands. Create a sense of urgency in them. For example, state that your offer is for only a limited time. It’s all about first come and first serve basis. This will compel your customers and leads to search through your website, place online orders or visit your nearest stores.
This last email should take after the festivities are offered. Similar to A Christmas Carol’s three ghosts, your 3 emails should be past, present and future to the festivities.
In this last email, thank your customers for purchasing your products and/or availing your services. Even those who didn’t purchase anything, thank them too (what’s the harm, after all?) By sending such emails after the festivities, your customers are bound to remember you.
They are likely to take part in future promotional campaigns offered by your business in the near future. It’s also a useful tool to build goodwill and to get your brand recognized.
Sending an email is only the second step. The first in the series of steps to optimize SEO and sales through email marketing is to plan and design effective marketing strategies, such as catchy titles, emotion-evoking material and words that leave an impact on your audience.
Remember: Planning always comes first before practice. Click here to learn more on how to do just that!