It’s hard to imagine a world without websites. An online entity with a specific address and identity and all the information that you want the world to know, a website is the ultimate place on the cyber sphere to deliver your message across to the right audience and to achieve your online objectives.
When it comes to business organizations, the significance of a website increases multifold. Maintaining a strong online presence through an impressive website is essential to ensure that you keep your audience hooked and bound to prevent them from falling for your competitors.
To meet this objective, it is imperative for a business to infuse their USP and their best persona into the website to ensure that they keep their customers engaged and to attract potential clients by standing out in the pool of thousands and millions of competitors and their online sites.
Considering the need and interest of businesses to secure and strengthen a significant online presence, there are many online platforms that offer template-based website designs absolutely free or at a minor cost.
While this is considered no less than a blessing for small business entities to have a free and automatically designed website, this might actually come at a huge underlying cost – the cost of a lost unique identity!
Template-based websites are based on a generic layout and a basic design. No matter how much the parent site brags about its unique plug-ins, extensive designs, and bespoke themes, the fact of the matter is that you will only get a replica of a website which is similar to that of thousands of others, no matter how smart you play with the tools and plug-ins.
A business is all about standing out in the crowd, and a template-based website is not actually your best bet to make a unique mark. Especially if you are a small business entity without a huge budget capacity for exuberant advertising campaigns, it becomes all the more essential to make a relatively smaller bit of investment in getting a decent and unique website to serve the purpose of an actually beneficial and effective online presence.
Here’s how a custom website outclasses a generic, template-based website in terms of its online efficacy and goals.
The terms are self-explanatory. Custom websites are tailored as per your business type and your online objectives and illustrate your business persona through its theme and design. Template websites are based on a similar theme and barely have anything unique about them.
Custom websites are designed as per the standard responsive design parameters and are mobile-browsing friendly. On the other hand, certain plug-ins and technical elements of a template website are not mobile-browser friendly and often result in the site crashing on such mediums.
A custom website can be customized as per the changes in your online strategy, making it feasible for the businesses to add their desired tabs, tools, and apps to make it more user-friendly. On the other hand, template websites have a rather limited functionality and a restricted scope of personalization.
- Key Elements of a Stellar Website
Here are some key elements that might make or break the efficacy of your website:
- Design – The basic theme, layout, contrasts, and hues should be visually pleasing and should compliment your brand’s profile and attributes
- Content – A minimalistic yet impactful content infused with the right keywords and being search engine optimized works wonders for your website.
- Navigation – A complex navigation design makes a visitor feel trapped and likely to abort the visit. Simplified navigation patterns make it convenient to browse through the site on desktops and smartphones alike.
- An Impressive Home Page – You home Page is your first impression. It needs to be impressive and engaging.
- Call to Action – A loud and clear call to action, in the form of the right choice of words, increases the probability of successful conversions.