Hashtag Analytics – Social media is an essential constituent of digital marketing campaigns, driven by the prime objective of reaching out to your customers and maximizing engagement.
Since social media feeds are constantly being flooded with hundreds and thousands of posts per minute, the majority get lost in the clutter. The social media clutter prevents the posts and marketing campaigns from receiving a significant exposure and most of them are skimmed and scrolled by the customers. However, using a hashtag can help you stand out.
Hashtags Analytics – What’s All the Fuss About!
Using hashtag is a smart strategy to segment your posts, add a dab of gravity to your campaigns and make sure that it reaches the audience it has been launched for. As per statistics, incorporating a hashtag in your posts doubles the magnitude of engagement and response it will receive. However, for this, you need an insight into the efficacy of hashtags in triggering customer response.
Hashtag analytics provides you with ample data about your social media audience and assesses their online behaviors and activities. It allows you to craft on-point marketing campaigns tailored to hit your audience, generate an excited response and eventually lead to achieving your campaign goals.
Tips to Optimize the Efficacy of Hashtags
A hashtag could be as simple as putting a # before a word in your post. However, when it has a solid marketing purpose attached, you need to handpick the words that will be hashtagged for your campaign. In order to optimize the potential of your hashtag and make sure that they create just the right impact for your brand, make sure that you:
- Don’t #create #hashtag #clutter.
- Avoid Unnecessary, redundant and irrelevant hashtags.
- Keep in mind your audience niche.
- Create your unique hashtags, or use the trending ones to your advantage.
- Capitalize the first letter if the hashtag is a phrase.
- Keep your brand persona in mind.
- Remember that short is good and less is more.
Hashtag Analytics – Tools to Your Aid!
- Tag board
Tag board is a comprehensive hashtag analytics tool that provides you an insight into how your hashtags are performing on various social media platforms. It keeps an eye on your various social handles and records all the positive, negative and neutral responses that your posts have received from the audience.
Tag board also fetches you the information about other hashtags related to a similar activity. This comparative insight into your hashtag analytics helps you identify your performance on various social channels and analyze how the audience is responding to your campaigns.
Keyhole is another useful tool for efficient hashtag analytics. It is a digital marketer’s best friend and allows them to peep into the data pertaining to the performance and outreach of the hashtag on social media channels.
Keyhole keeps an eye on the number of users who have mentioned the tag in their posts, tracks the outreach of your post, the impression response that it has generated, as well as the influence rs who have used the hashtag. This ample information makes a jackpot for marketers to design on-point and impact social media campaigns.
Hashtags.org is a complete encyclopedia of information about hashtags. It is a comprehensible tool to seek an insight into global hashtag analytics and helps you find the top trending hashtags on different platforms and various genres as in technology, business, sports or movies. This insight is particularly more helpful if you are planning on advertising on popular trending hashtags.
Similarly, it also provides information about using hashtags, news, and trends as well as the general guidelines on using various social media platforms for your benefit. An ideal platform for the beginners, Hashtags.org provides you all that you to create compelling hashtag campaigns and make it successful.
- Rite Tag
You cannot punctuate your posts with hashtags especially when you are crafting them for a marketing campaign. You will have to ensure that they hit just the right notes and for this, you will need an insight into hashtag analytics. Rite tag is a free online tool that helps you make the right choice of hashtags and provides an insight into how your hashtags have contributed to the campaign.
The tool automatically assesses the strength of your hashtags. It also issues instant notifications for similar hashtags. Additionally, it tracks the performance of your hashtag by providing elaborate hashtag analytics, as in, the ‘frequency per hour’ of tweets, re-tweets, and shares.
Twubs is the ultimate tool to initiate your very own hashtag-driven conversations on your websites or social media. You have to select a unique hashtag that your audience will incorporate in their posts to take part in the conversation. Twubs makes it convenient for you to pick a branded hashtag. Not only that, it also provides a complete insight into hashtag analytics, about the number of tweets, outreach, impressions as well as the total contributors to the conversation.
Hashtag Analytics – What’s in Store for Social Media Marketing
Social media marketing is driven by the prime objective of increasing customer engagement. While your post might have the potential to engage customers, infusing a hashtag in will make it convenient for you to get a quantified insight into the performance of your post.
A hashtag possesses immense power to accelerate audience engagement and hashtag analytics makes it convenient for you to optimize the power of hashtags and create maximum exposure for your brand.
Google has modified its algorithms to complement hashtags as well as search phrases that include hashtags. Using hashtags in your posts can help you step-up your SEO game and bring you optimal visibility on search engines.
- Chain Reaction:
A hashtag infused social media campaign is likely to trigger a chain reaction on responses, eventually making the hashtag trend on top of the social media platform. As a matter of fact, tweets infused with hashtags bag twice the response and engagement, as compared to those that do not have any hashtag attached. Hashtag analytics make it convenient for you to track the outreach of your campaign and the impact that it has created in the social media sphere.
- Performance Tracking
By using authentic hashtag analytical tools, you can efficiently assess the kind of response that a particular hashtag has received from the audience, whether it is yours, a competitors’ or related to a major event.
- Viral Marketing
Whether it is an event or a new brand that you are trying to launch, a hashtag is a handy tool to initiate a guerrilla campaign, spread word of mouth and make your campaign go viral on social media. Hashtag analytics help you pick the most promising hashtag for your campaigns.