“Get your own custom website at amazing prices.”
“Increase your traffic and uplift your ROI.”
“Custom website and all digital solutions available at a single click; Contact us to resolve your digital marketing issues.”
“Unique, customized and search engine optimized website. Packages start $99/month. Terms and conditions apply.”
Whether or not you are a business entity, you must have come across such offers online as well as offline, offering digital marketing solutions for businesses. If you are into business, you must have been directly approached by such agencies, trying to lure you with seemingly ‘amazing’ offers that will magically transform your struggling enterprise into nothing less than a market giant.
They would try to indulge you into the idea that a custom website at an unbeatable offer of $99/moth, that you will have to pay for 36 whole months, is all you need to uplift your performance. They even flaunt their badges, as well as certifications featuring a prominent Google logo, as a proof that they are ‘legitimate’ Google employees, and can ‘officially’ promote and improve the rating of your website or business page, if your purchase a customized 360 view for your business.
Admit it or not, we all, to a less or more extent, fall into the trap and not many of us bother to actually investigate the truth behind these false claims. Digital marketing being the ‘in’ thing these days, digital agencies have been sprouting up in the market every other day. With a glitzy website, compelling copy, and an extensive service portfolio that seems no less than a ‘match made in heaven’ for your business needs, these self-proclaimed digital marketers lag flat-out behind when it comes to industry and market knowledge, experience, and expertise.
Small businesses usually turn out to be a soft target for these agencies, which trap them into purchasing these outrageously exorbitant packages, and in turn, deliver them a product that’s anything but unique – just another replicated version of the hundreds and thousands of website available online.
Here we share some smart tips that you need to consider before signing the buying contract. This is essential to preserve your interests, and avoid falling prey to deceptive gimmicks of such digital marketing agencies.
- Ask the agency about their past work experience, and their client portfolio. You may also ask for client references and get direct feedback about the service quality and caliber of the agency.
- Check out their real samples. Get to know their definition of ‘customized’, by checking out the websites they have designed in the recent past.
- Be specific about the evaluation parameters. Ask them how about the agency’s KPIs (Key Performance Indicators) and key parameters to evaluate the efficacy of their service. KPIs are measurable elements of any marketing campaign. They allow you to see how well the marketing strategy is performing and what you should adjust to make improvements. Here are the top 5 KIPs that reputable agencies should measure:
- Traffic — the amount of people visiting your website
- Traffic Sources — where your web traffic is coming from
- Conversions — the amount of people that have visited your website and become a lead
- Cost per Lead — the amount of money it costs to acquire a new lead by each marketing source
- Revenue per Lead — the amount of money you make for each lead that generated
- Be specific in the plan and the after sales support. Ask them about the features and objectives that the first 3 months of the plan will entail and its expected results.
- Inquire them about the communication mediums and account management services.
- Focus on the minor aspects of the package. The problem often lies in what has been concealed. For example, who owns your marketing campaigns? Do you own your newly created logo and domain name that you paid for? The answer may surprise you.
- Ask the agency about the value proposition of the service. Ask them about the tangible as well as intangible returns that you are likely to receive, in return for your expenditure.