The word itself says a lot. Surely you must have heard a lot about On page SEO and probably implemented some of the techniques to get traffic. Considering you have the knowledge about what is SEO and why it is done, let’s directly jump on to what are the techniques for doing SEO.
Broadly SEO is divided into two main categories – On page SEO and Off page SEO.
On page SEO is done ON the website like internal linking, meta tags and descriptions, image optimization etc.
Off page SEO is done outside the website to drive traffic just like social media, article submissions, business listing, social bookmarking etc
Some of the practical and easy to implement On Page SEO techniques to increase website traffic and page rankings in 2017 are discussed below.
Say goodbye to boring URL’s
Long URL’s with unwanted text are not entertained by google. So, use SEO friendly URL’s as these bring better crawling.
According to research the first 3-5 words in a URL are given more weight. So make your URL informative and short. Don’t forget to include the target keywords, as they help to perform better and even help to reduce the bounce rate.
Make your site visually appealing and interesting with engaging images. Images helps to uplift user interaction which means people are more likely to relate to your site.
Along with using engaging images, Alt text should be taken care of for On page SEO. Targeted keywords should be part of the alt text giving more hint to search engine what your page is all about, thus increasing the organic searches.
To get good ranking on search engines your content should be SEO friendly. Drop your keyword in first 100-150 words, let google understand your page’s intentions. For On page SEO keyword density should be maintained to 2-3%.
Don’t excessively repeat and overuse keywords just for the search engine robots as this can have a negative impact. Use LSI keywords in your every post for Google to check page’s relevancy.
So, the content should be SEO friendly, unique, easy to understand and engaging.
Title tag is the most important on page SEO factor as user’s judgement is based on the title and description. Each page and posts of your website should have a unique and informative title.
For better on page SEO results title should be within 60-70 characters and should also have the focused keyword. In general, the keyword in the beginning of the title is given more importance.
Let’s take an example of this posts
The information provided in this is related to on page seo techniques so my title should have the keyword On Page SEO. In this way the post will have better chance of showing up when someone will search related to on page seo techniques.
Meta descriptions helps to get better result for On page SEO, as they include the focused keyword of your content. This is shown below the title for letting user know more about the content.
As per google guidelines description should be within 160-170 characters.
Intrinsically, Meta description should be short, contain all relevant keyword, informative and related to the content.
Heading Tags ( H1-H6)
Wrap your contents title into H1 tag and other subheadings into H2-H6 tags. Search engine uses them to determine the importance of the content and even helps the user to understand the content easily. That’s why it is recommended to include keywords into your headings.
Heading tags, small paragraphs increase the readability of your content keeping people engaged for longer time. Thus this on page SEO factor can also help to increase the dwell time.
If your site is not mobile friendly than you are missing on to the maximum audience. More than 70% of users are through smartphones and mobile friendly sites have an edge.
In 2015 Google started penalizing mobile unfriendly sites and is still deranking more such sites.
For ranking higher and getting more traffic through on page SEO your site should be mobile friendly.
These are the most important on page SEO factors, which will help you to get better ranking and thus more traffic. Moreover these techniques are easy to implement and will give results in long run.