Many small businesses and retail stores have some of the most unresponsive and unattractive websites. One can’t quite blame them as they aren’t the ones at fault; even large-scale businesses fail to harness the true power of web design – i.e. to serve as an effective marketing tool. Consequently, all such websites are difficult to navigate and are full of spam messages, advertisement or over-the-top content (which comes across as a page from a dramatic play).
So before you spend thousands of dollars in devising new marketing strategies, here are four simple tips on how you can use your web design as an effective marketing strategy instead:
Hire a Professional
A design is as good as the skill of the designer. Therefore, make it a point to hire the best web designer you can find. He or she must be well-educated, experienced and have good recommendations from other businesses.
When it comes to web designing, there is no one-shoe-fits-all approach. Similarly, there is no one-click-and-you’re-done solution. A good design takes some time, patience and a lot of research to develop.
Make sure your web designer is well-aware of the nature of your business. He or she should have a clear understanding of your organization, your products and services, your target audience, your business strategies and your sales pitch.
Rely on Advertisements
Google AdSense has come up with a brilliantly simple solution on how to turn your website into a playground for different businesses to advertise their webpage.
Either sign up with Google AdSense or enter into marketing affiliations with businesses in the same industry as yours. For a monthly payment, you can use your website to advertise their business and generate revenue.
Similarly, you can put up a link to their pay-per-click page. As more and more customers click on their websites, your revenue from sales promotion increases. You can even sign up an agreement with different businesses for a share of their sales revenue in return for promoting their business. That’s what the concept of affiliate marketing is all about!
Put up Videos and Webinars
Nobody likes to read nowadays. If you’re running a small plumbing business, people would rather watch a video demonstration on how to fix clogged drains then read a 10 page instruction manual. A good web design incorporates videos, visual aids, audio aids, interactive sessions and webinars. Interactive web designs help redirect your customers to information relevant to their needs.
Make the First Impression Count
For any website, the landing (home) page is the first page the viewer will come across. It’s all about making your impression from the first page onwards. Make sure that this page is impressive, user-friendly, and responsive; and offers links and sources to other similar businesses without cramming too much information. Your landing page should also link your viewers to your contact page for further information.